Orange – The Feed
Whether your August 2011 was a wash-out or a wonderful heatwave (really?), you can’t go wrong with an ice-cream. Particularly a free one.
Vote for free ice-cream
As an August feature for The Feed, Orange’s ‘adventures on the internet’ campaign, we helped launched ‘keep me cool‘. It uses Smesh’s technology to collect real-time tweets and Facebook votes from punters who fancy free ice-cream. Users could vote for their local postcode, with the most popular area winning a visit for the special Orange ice-cream van.
This campaign combines cool and creamy pleasure with campaign exposure across both Twitter and Facebook.