The Guardian – Tagbot
The Guardian via Twitter
The tagbot was designed to offer a handy short-cut for Twitter users, into the Guardian’s rich content ecosystem. When it was live, if you tweeted keywords or a phrase @GuardianTagbot, you’d receive a mobile-friendly link to relevant Guardian content.
It also helped the Guardian investigate new content services for users, as well as being a way to show potential commercial clients just what its API can do.
The project received a lot of press coverage, some rather flatteringly comparing the tagbot to Apple’s Siri.
Nieman lab have nice write-up on the tagbot, including some details from us on how it worked.
The tagbot demonstrated the power of The Guardian’s content API system and the effectiveness of Twitter as an on-demand delivery channel. Not only did people respond incredibly positively to the tagbot, but over 70% (!) of users who tweeted at the tagbot went on to click through to consume Guardian content, with many instances of repeat use.