Not quite an award: we were shortlisted in the ‘Technological Innovation’ category for our Orange Film Pulse project. We were in pretty auspicious company, so just getting on the shortlist made us happy.
Posts Categorised: Awards
Hot on the heals of its Data Strategy Award, the Orange Flickometer has won a prestigious Revolution Award for best use of data visualisation. The revolution awards celebrate innovation in digital marketing, which is exactly what the Flickometer project represents.
Produced for the 2011 BAFTA film campaign, the Flickometer measured the online buzz around BAFTA nominated films, actors and directors and presented the data in a fun and interactive way. The tool also allowed users to compare the change in buzz over several weeks leading up to the BAFTA event and to get involved themselves by tweeting from the site.
Smesh was thrilled to bits to win a Marketing Week Data Strategy Award for the Flickometer, which we developed for Orange’s 2011 BAFTA campaign, supported by production and design work from Poke and Flash build by Sennep.
It is a universally acknowledged fact that nothing says ‘glamour’ like Data Strategy; something that Ruby remarked upon in various creative ways throughout the evening. Ruby looked a bit troubled when Liza from Orange, actually looking glamorous, turned up with Tom to collect the award. “Are you with him??,” asked a disbelieving Ruby.
Tom’s sense of outrage was soothed when the otherwise generously-proportioned Ruby had to stand on a plastic crate for the photo above.
Smesh looks forward to doing more interesting work with creative partners for forward-thinking clients; awards always a nice bonus.